In February I was honored to be part of a Panel on Virtual World development at Engage 2010 at the NY Toy Fair.
In “The Tactical Perspective: A Best Practices Checklist” we discussed the process of migrating brands online, including a typical product development roadmap and timeline. At a high level we covered the different phases of production as well as engaging an audience, building a brand, operations, moderation and driving ROI.
Engage Expo was great to work with and has generously shared the recordings of the session:
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.