Should FTC file Facebook Antitrust?
Posted on May 19, 2010
Filed Under Antitrust, FTC, Facebook, Government, Web2.0 | Leave a Comment
At almost 500 million active users and half of all internet users worldwide, Facebook is a “natural monopoly”. It comprises over 75% of the internet users in the US. If you are making social applications or games Facebook is effectively the only game in town.
I am a big fan of Facebook and we are developing games for the platform. While many ruminate over the implications of Facebook’s privacy changes I am much more concerned by the implications of other policy changes towards businesses.
Some of my compatriots might worry about the reorganization of notifications and requests, but the elephant in the room is Facebook’s Credits. Credits are an initiative to take control of the monetization of all apps on the platform by taking a Apple-sized bite of 30% of every transaction. This will effectively erase any profit for many companies.
Scridb filterA Checklist for Kids Virtual Worlds
Posted on May 13, 2010
Filed Under Community, Games, MMO, ShadyLogic, Technology, Usergenerated | Leave a Comment
In February I was honored to be part of a Panel on Virtual World development at Engage 2010 at the NY Toy Fair.
In “The Tactical Perspective: A Best Practices Checklist” we discussed the process of migrating brands online, including a typical product development roadmap and timeline. At a high level we covered the different phases of production as well as engaging an audience, building a brand, operations, moderation and driving ROI.
Engage Expo was great to work with and has generously shared the recordings of the session:
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Should Designers Script?
Posted on May 13, 2010
Filed Under Games, MMO, ShadyLogic, Technology | 1 Comment
At last years LOGIN conference Peter asked me to do a debate. Knowing that I was bit outspoken in my views on technology and game design he pitted me against Isaac Barry of Gamehouse. Our topic… “Should game designers be allowed to write code in a scripting language”.
Watch the video if you want to get into the debate. It is a bit slow initially. I was a bit evil and switched the tables on Isaac in the opening statements by framing the debate around MMO’s and then conceding his main points around casual games. Issac recovered about halfway for some fun points.
Or you can read more….
Scridb filterWhy not C Sharp?
Posted on January 15, 2010
Filed Under Games, Open Source, Technology | Leave a Comment
The choice of which technology and language a project is built on can be divisive. We wed ourselves to the tools we know best and identify with the solutions we employ. While there are zelots in the PC vs Mac debates, the hotter arguments in tech circles frequently revolve around what technology will mean success.
One debate that comes up in game development is the use of any language other than C/C++. The C/C++ languages have been almost the exclusive language for game engines since its beginning. While developers my also adopt scripting languages (many times to offload work to less technical game designers) the core that makes the engine do its magic is in C/C++.
With the advent of new technologies does this still make sense? Read more
Scridb filterFuture of Web3D
Posted on November 15, 2009
Filed Under Friends, Open Source, ShadyLogic, Web2.0 | Leave a Comment
I had the good fortune to present on the Future of Web3D as part of a panel at the Web3D symposium at SIGGRAPH 2008. This is the segment on Youtube.
It was a great panel put together by Rita Turkowski of Intel and featured Remi Arnaud, Johannes Berh, Mimi Harris, Doug Twilleager, Christian Renaud, Vladimir Vukicevic and Mark Young.
Scridb filterCatching The Next Wave
Posted on September 13, 2009
Filed Under Uncategorized | Leave a Comment

A while back (March 2008) I wrote an article for Game Developer Magazine on what was coming up in gaming.
Most of these predictions came true, but that is not remarkable considering that we were only looking a couple years ahead. What I find more interesting is that things have not moved faster. After all the vacuum isn’t going anywhere.
Scridb filterCatching the Next Wave.
If we take a look at the Petri-dish we call the Internet we notice something, it evolves pretty quickly. What was the killer application last month is old news the day the next start-up launches. The companies that grow either have something intrinsically valuable, or can evolve faster than their peers. We are learning that the only true constant is ever accelerating change.
Happy Holidays!
Posted on December 26, 2008
Filed Under Community, Friends | 2 Comments
Wherever you are, with friends or family, we
wish you and yours a wonderful holiday season and a fine new year.
Happy Holidays, and remember to
Drink Eggnog Responsibly!
(Or end up like the poor sod above)
Yelp! needs Help?
Posted on November 20, 2008
Filed Under Investment, Social Networks, Usergenerated, Web2.0 | Leave a Comment
Yelp has been growing at a good clip and in the last couple days touted how well they were doing. This growth was probably a big factor in Yelp’s rumored $200 million valuation on its fourth round in February. A lot of this growth has been fueled by the excellent SEO that they receive as a result of a partnering arrangement with Google.
I noticed recently that Yelp isn’t as prevalent in my searches. Where Yelp used to show up almost every time I Googled a restaurant, instead it looks like Yelp competitor Citysearch is Google’s new review partner.
We haven’t seen a press release yet, but if Yelp has lost its relationship with Google this could lead to a downturn. While they may have the best reviews, that will mean little if people can’t find them. Could Yelp’s recent crowing be a scramble to paint a pretty picture before the decline?
Scridb filterFarewell to China and my friend Robert
Posted on June 29, 2008
Filed Under Friends, Games, Government, ShadyLogic | 4 Comments
On June 25th Dr. Robert Lai (Mr. Lai Chi Tau) Chief Scientist of China’s Cyber Recreational District (CRD) passed away in his sleep at the age of 50. I met Robert at the Virtual Worlds Conference and Expo (VWCE) and in November I had the privilege to be invited by Robert to speak at the Virtual World Summit a part of the ICCIE Summit. As his guest I got to know Robert and came to regard him as a friend.
We all have aspirations great and small. Though he had lived his life as a scientist and teacher and was at that time the public face of the CRD, Robert’s dream was a modest retirement on a hillside in China. The CRD was to be his last task before relaxing and living the simple life. It saddens me to think Robert won’t get that chance. I hope he was dreaming that dream the night he left us in his sleep.
Robert was a man who you could not help but like. A man who you felt you could trust and who regardless of what happened around him would treat you with respect. He had an infectious love of life that was only tempered by the his role and place in the world. I will miss my friend Robert and how he represented to me the many sides of China as it enters this brave new world.
Farewell to our friend Robert, you will always be China to me.
The Tipping Point
Posted on April 3, 2008
Filed Under Communication, Community, Social Networks | 2 Comments
A recent discussion about what critical mass is for a social network site started me thinking about the difference between tipping points and critical mass. Technically both are defined in similar words (sometimes considered synonymous), but they do have different connotations.
A tipping point can be defined as “the culmination of a build-up of small changes that effects a big change”. It is many times tied to an event that adds a missing catalyst or critical amount of energy to achieve a self sustaining reaction. In Gladwell’s book (The Tipping Point) he refers to the mechanics of this being related to “three agents of change” which he calls “the Law of the Few, the Stickiness Factor, and the Power of Context”.
Read more
The Free Economy
Posted on March 27, 2008
Filed Under Blogging, Communication, Economy, Usergenerated, Web2.0 | 2 Comments
It comes to no surprise to many that I am an ardent follower of the economic trends and business models that are evolving online. Among other things this affords is a perspective on what happens when you take traditional media and services and move them online where the cost of production and friction for consumption starts to approach zero.
When we amortize most work over millions of consumers it becomes practical, and sometimes more profitable to make the product “free” and support it through advertising or ancillary sales. Because of this trend there is a growing expectation among some people that all content should be “free”.
Read more
Sleeping with the GPL
Posted on February 10, 2008
Filed Under Legal, Open Source, Web2.0 | 2 Comments
Today there is a lot of misunderstanding and confusion about what uses of GPL’d software might compel a company to open source their software. Having run into this issue at Disney, Sony and several startups, this article is meant to clarify my own understanding as well as hopefully help a few others make informed decisions. Please note that I am not a lawyer and this article must not be relied upon as a substitute for reading the GPL and obtaining specific legal advice from a licensed attorney.
While there are many less restrictive licenses (MIT, BSD, MPL, etc.) the GPL is perhaps the least understood and most feared by business. To an extent this confusion shouldn’t be a surprise. The FOSS ( Free and Open Source Software ) movement is made up of an array of activists that have slightly different ideals. Since to an extent law relies heavily on intent and consistent treatment, the inconsistencies in this approach muddy the waters. When over time the leaders of the movement make contradictory statements regarding the scope and intent to the GPL, this injects Fear Uncertainly and Doubt (FUD).
Read more
Getting It
Posted on February 2, 2008
Filed Under Social Networks, Usergenerated, Web2.0 | Leave a Comment
“It” is a paradigm shift. A concept that may be elusive, visceral and something that we need to understand completely to be part of the conversation. We see the symptoms in sales statistics and market reactions and try to understand it in terms of what we already know.
The changes happening to the societies of the world due to the advancement of Moore’s law and the Internet into every facet of our lives represents this on a titanic scale. The problem is that this paradigm shift does not fit in the box we understand. In order to understand it we frequently have to look for the things that change on a macro level. What are the currents that are shifting the sands? Where is that sand going?
To come up with comparisons we have to look at the telegraph/telephone as a precursor and realize how profoundly it changed the world. We then realize that even that shift pales in comparison to what we are experiencing today.
Getting our feet under us in this whirlwind of currents is difficult. In order to start understanding we have to examine the foundations of enterprise, social interaction and even assumptions of why we do things in our daily lives. We track the currents and try to predict where the next wave will hit.
This is an interesting time we live in, it can be a lot of work keeping up, but it can also be a lot of fun. Part of the fun is running into other people who get it. These meetings are often a fervent exchange of ideas and feelings as we negotiate a common understanding of the most exciting thing we have ever witnessed. We challenge each other and grow. Stitching together what is happening is in an imitation of blind men trying to describe an elephant.
There is a patchwork of understanding, a mosaic picture of convergence that is coming into focus. The world is changing and the new shape is just starting to emerge. The only constants are change and our basic human needs. To those that are awake to the possibilities this represents opportunity. The world has become a canvas for us to paint on.
Scridb filterBrightQube: Blowing the Bell Curve
Posted on January 31, 2008
Filed Under Investment, Reviews | Leave a Comment
One of the realities that some may have to face when trying to get a company funded is that although your company rocks, another company may just be rock stars. BrightQube is one of the companies I would feel hard pressed to compete with if I were in their space. If getting funded is a bell curve, these guys skew it way to the right.
How do they do this? With a complete and utter understanding of their space, a rock star management team, enthusiastic seed investors and deep relationships. In his presentation at the Pasadena Angels Presentation Screening event BrightQube’s CEO Lee Corkran handled every question head on and nailed it to the floor with a smile.
So they rock, are you doomed? No, it just means you probably won’t be getting any money from the same well. If you have a competent team and a great product that will give people the returns they are looking for then you need to persevere and you will likely get funding. The lesson here is not to give up, that sometimes your lack of success is just because someone else is being very successful.
Those who know me know that I do not hand out faint praise. I will say nothing rather than complement a company I don’t think has what it takes. I am hard to impress, and these guys pulled it off in spades. What more it’s my impression that they are offering a way cheep valuation for having what is essentially a polished and innovative product. The funding is probably a done deal, but if you can get in on this series B, I would hop on.
Scridb filterTalking to Angels
Posted on January 30, 2008
Filed Under Communication, Investment | 3 Comments
I have attended a few events for Angel Investors this week to get a feel for the community and how the system works here in LA. While I got a great perspective at the Tech Coast Angels Fast Pitch Competition, today’s time at the Pasadena Angels Screening Event cemented some of my perceptions.
The format of the screening event was geared for fast presentations (less than 20 minutes) rather than 1 minute elevator pitches. This allows the presenter to paint a much more elaborate picture of what they are doing and why you might be interested in investing. As it turns out it can help, but it also masks some basic communication problems.
By luck one of the presenters at the Screening event, HauteSpot Networks, was one of the winners at the Fast Pitch event. HauteSpot is a solution for streaming CCTV and HiDef video over wireless. At the fast pitch it was unclear what the target market was and how the product was used. The questions from the judges aimed at a consumer play and that didn’t seem to jell or make sense with what I knew of the competition in that space.
The presentation at the screening presented a much different picture of what the company was about and I had an opportunity to talk to HauteSpot’s CEO Bob Ehlers after the event. It turns out that the technology developed by HauteSpot is geared towards government, large public installations and the media. In those markets they had done a lot of work to get government approvals, partnering relationships and start the ball rolling on lucrative contracts.
The interesting thing here is that Bob was using the same type of language in both presentations. In the screening with his PowerPoint there was enough context to see exactly what the business was, but in the fast pitch there wasn’t. Instead the judges assumed that it was yet another consumer play based on their experience and context. If it looks like a hammer we know where to find a lot of nails.
As I talked with Bob afterwards we recounted some of this and that the miscommunication was simply the lack of understanding of the context of the investors. In Bob’s case he assumed that he used some of his terminology that everyone would instantly know his market. That in a way the market speaks for itself. His context was the presentations he had been so successful with in government meeting rooms.
In business as anywhere we need to start by understanding our audience, what they are looking for, what they need to understand. We assume that many things are obvious that just aren’t. Lessons learned, drop the domain specific thinking and adopt the language of the audience. Focus on what the audience understands and build a bridge to your vantage point.
HauteSpot is great technology put out by a company that knows its market and to my view is making the right moves to capture it. They have enough on the ball that most investors can see potential past the delivery, but Bob is also taking his experience to heart and will be tuning his presentations to address defining his market, its potential and their exit strategy in the language of the investor. I look forward to seeing his company grow and have no doubt they will be a great success.
Scridb filterTech Coast’s Best Fast Pitch?
Posted on January 29, 2008
Filed Under Investment | 2 Comments
Last night I went to the Tech Coast Angles Fast Pitch competition at UCLA. Overall I thought it was good event that gave me a bit more insight into what the organization is looking for and how they function. You get a fair amount of access to practical investors that are candid about what they think a good venture is.
That said I still walked away a bit disappointed in the pitches themselves. The companies, supposedly handpicked from over 80 applicants, did not impress. Few of the presenters were able to concisely and explicitly convey their value proposition or why they were differentiated from the competition. In all but one case I did not see any company that I thought would provide the 30x returns that most investors are looking for.
This isn’t to say that some of the companies are not going to do well. I think several will be profitable businesses with modest returns for their investors. As an Angel or VC, modest is not what you are looking for. Modest returns rarely warrant the risk. Typically an investor will invest in 20 companies and 5 of them will pay for the failures of rest. To do this those 5 have to have exceptional returns.
Where do we get exceptional returns? We get them from people who can adapt and turn the current paradigms upside down to find value for the customer. Investors look for people who think outside the box for opportunities and apply good business practice to achieve results in that space. It is not enough to differentiate what you do, you have show how that will shake up the industry and be a clear advantage.
Alex Quilici (CEO YouMail) gave a good presentation that illustrated what a company has to do to succeed and provide these types of returns. That you really do need to watch your market, respond by tailoring your business to the markets needs, and provide simple measurable goals that everyone can work towards. Alex did a great job of communicating exactly what and why these concepts are important.
What company peaked my interest? I won’t name names, but they had perhaps the least glamorous market, hair extensions. They clearly articulated that it was a $500 million market, and that their product was going to take a 5 hour application process down to 30 minutes. Their proprietary product will reduce the time and cost of extensions by an order of magnitude. In essence they can and should turn that industry upside down when they release. They didn’t win.
Scridb filterHappy New Year!
Posted on January 1, 2008
Filed Under Blogging, Friends | Leave a Comment
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This year is set to be even more exciting than the last, so fasten your seat belts and have a great 2008!
Happy New Year!
-Marty











