In February I was honored to be part of a Panel on Virtual World development at Engage 2010 at the NY Toy Fair.
In “The Tactical Perspective: A Best Practices Checklist” we discussed the process of migrating brands online, including a typical product development roadmap and timeline. At a high level we covered the different phases of production as well as engaging an audience, building a brand, operations, moderation and driving ROI.
Engage Expo was great to work with and has generously shared the recordings of the session:
The choice of which technology and language a project is built on can be divisive. We wed ourselves to the tools we know best and identify with the solutions we employ. While there are zelots in the PC vs Mac debates, the hotter arguments in tech circles frequently revolve around what technology will mean success.