Who is the Long Tail?

Long Tail BookWe have been making a lot of noise about the long tail for a while now in our little world of Web 2.0 and it struck me this morning while reading a post by Gordon Haff that we don’t really talk about where it comes from.

The long tail has many forms, some obvious ones being older and niche music as well as practically all of the blogoshpere. I disagree with the idea Alex Iskold posted that, because the individual content contributor isn’t making money, the long tail is in trouble. Making money is not necessarily first and foremost for many of the people producing content for the Long Tail.

I just finished reading Moneyball where Michael Lewis relates that Billy James was ecstatic at having sold 64 copies of his first Baseball Almanac. This was done out of passion and a need for recognition, not greed. This type of attitude is pervasive in the Long Tail.

The Long Tail is real and here to stay not because the people creating the content for the long tail are making money, but because someone else has figured out to monetize access to it as part of their service. The Long Tail was always there, and is growing because the internet makes it so easy to share content and get positive feedback.

I know that I do not have a large audience, but blogging still holds value to me. Even if the numbers are low its still a fun to look at Firestats and realize that other people are getting what you are talking about.

We are the Long Tail.