At almost 500 million active users and half of all internet users worldwide, Facebook is a “natural monopoly”. It comprises over 75% of the internet users in the US. If you are making social applications or games Facebook is effectively the only game in town.
I am a big fan of Facebook and we are developing games for the platform. While many ruminate over the implications of Facebook’s privacy changes I am much more concerned by the implications of other policy changes towards businesses.
Some of my compatriots might worry about the reorganization of notifications and requests, but the elephant in the room is Facebook’s Credits. Credits are an initiative to take control of the monetization of all apps on the platform by taking a Apple-sized bite of 30% of every transaction. This will effectively erase any profit for many companies.