What is SPAM?

SAPMTo a previous post, MaxS commented that my reaction to SPAM was different than his and particularly to that of teenagers and young adults (Millennials).

SPAM is in the eye of the beholder. The point of the other article is not whether we should consider one thing or another SPAM based on frequency or other metrics, but instead that we should pay attention to how our perceptions of the source color our assessment.

There is a double standard that we take for granted. We classify companies and people of authority differently in our minds than we do friends. The type of interactions we expect are completely different.

Regardless of the generation if someone radically changes the interaction context on us (turning mentoring or friendship into marketing) then we are going to view that as betrayal of our perception of what we have signed up for. I give you permission to be my friend, not sell me a car.

In the end while we may each have different ideas of what constitutes SPAM it all comes down to unwanted or inappropriate interactions as colored by our perception of the source of those interactions. Appropriate interactions build trust and “Social Capital”, inappropriate ones tear it down.