In February I  was honored to be part of a Panel on Virtual World development at Engage 2010 at the NY Toy Fair.

In “The Tactical Perspective:  A Best Practices Checklist” we discussed the process of migrating brands online, including a typical product development roadmap and timeline.  At a high level we covered the different phases of production as well as engaging an audience, building a brand, operations,  moderation and driving ROI.

Engage Expo was great to work with and has generously shared the recordings of the session: